The Doula Website Circle
A 6-week guided group program helping doulas build authentic websites that attract aligned clients and grow their birth worker practice.
6 of 10 spots available starting 13th October
Website Struggles? You’re Not the Only One
You became a doula because you believe in the power of birth. But somewhere between training and building your doula practice, creating a professional website slipped off the list.
I’ve talked with dozens of birth workers across the UK and the same story keeps emerging about doula website design:
"I know I need a website, but I just don't know where to start."
"I stare at the screen and don't know what to write about myself."
"I've wasted hours trying to choose the 'right' platform — and I still don't have a website."
"I want it to look professional and feel like me, but I have no idea how to get there."
Maybe you've:
Bought a website template that's still sitting there, half-finished
Spent hours researching website builders, only to feel more confused
Tried to write about your birth worker services and ended up staring at a blank screen
Been relying on agencies, Instagram, and word of mouth — but enquiries have slowed or aren't quite the right fit
The Power of Representing Yourself Authentically
Here's what I know for sure: a professional website isn't just a business tool for birth workers. It's how you extend your nurturing presence into the digital world, helping expectant parents feel safe and seen before you even meet.
Here's what shifts when your doula website truly reflects you:
It works for you around the clock, creating connections even while you're supporting other families
or resting
You stop wasting energy explaining your services to misaligned enquiries — your site helps the right people self-select
Expectant parents searching for doula support find you and immediately think "she's the one for me"
You feel proud to share it with anyone — it becomes a true extension of your birth
worker practice
Introducing
The Doula Website Circle
A 6-week step-by-step website building journey where we'll create your professional birth worker website together in our supportive circle — without the overwhelm — so you can launch with confidence, connect with aligned families, and grow your doula practice sustainably.
The Doula Website Circle is for you if...
You want to finally build your professional doula website with a clear path and caring support
You want a birth worker website that feels warm, professional, and authentically yours — not another barely-there online business card template
You want to be found online by families searching for doula services in your area
You don't want to spend thousands on web design or months figuring it out alone
You value creating your website alongside other heart-centered UK birth workers in our
supportive circle
Let’s Build Your Doula Website Together
We'll move through every step of creating a professional, connection-focused website — with expert guidance and a supportive circle to keep you inspired and moving forward.
1
Clarity & Connection Identify your ideal clients so your website speaks directly to the families you're meant to serve and naturally filters out wrong-fit enquiries.
2
Visual Harmony Choose colours, fonts, and images that make potential clients feel instantly at ease and reassured they're in the right place.
3
Words That Connect Learn what to say (and what not to) so visitors immediately feel "yes, she understands me" and feel confident reaching out.
4
Building Your Website Design your doula website step-by-step so it's beautiful, functional, and uniquely yours — without any tech overwhelm.
5
The Technical Foundation Get your domain, professional email, booking calendar, and contact forms working smoothly behind the scenes.
6
Launch & Visibility Optimise your birth worker website for all devices and set up SEO/AIO so families searching for doula support in your area can find you.
Throughout: Building Your Confidence You'll finish with the skills to lovingly tend to your professional website as your doula practice evolves — no waiting on a web designer or paying extra fees.
What's included in The Doula Website Circle
✅ Gentle Guidance: Step-by-step videos and templates so you always know what comes next.
✅ Weekly Connection: Live calls (time TBC) for feedback, troubleshooting, and celebrating your progress together.
✅ Daily Support: Private group space for real-time questions, encouragement, and accountability.
✅ Individual Attention: One 60-minute 1:1 call with me — bring your copy, tech questions, or anything you're stuck on.
✅ Lifetime Learning: Keep all course videos and materials forever — revisit whenever you need guidance as your practice evolves.
✅ Ongoing Support: Monthly follow-up calls for all circle graduates — bring your questions, tech updates, or new ideas as you and the world changes.
✅ Squarespace discount: I’m a Squarespace Circle Gold Member so you get 20% off your first year’s subscription, plus free domain and professional email (hello@yourbusiness.com) for year one.
✅ AI Support Made Simple: Using ethical principles learn how to use AI tools to enhance your website copywriting and ideation for your birth worker services, without losing authenticity.
What Past Clients Say
What the Process Actually Feels Like
Real Results You Can See
Here's what happens when your website truly reflects your work and has local SEO on point:
Ranking 1st & 2nd for “Pocket Doula Sheffield”
Ranking 1st for
“Doula Notting Hill”
Ranking 2nd for
“Doula Highgate”
Doula Website Portfolio
These doulas went from having no web presence (or outdated sites) to ranking at the top of Google searches and having websites they're genuinely proud to share.
Why I Do Birth Worker Website Work
When doulas can authentically represent themselves online, expectant parents find their perfect match more easily. This leads to better birth outcomes because trust and connection are everything in birth work. The more comfortable a woman feels with the right doula in her corner, the more likely she is to have the birth experience she deserves.
My journey into doula web design began with my own pregnancy experience in the UK. I was completely transformed by interacting with maternity services, mostly by finding it very challenging not being treated with the individual respect and care that I know I, and every other pregnant person, deserves.
This led me to dive deep into the support available for expectant parents, and that's when I discovered the incredible birth worker and doula community of London, the UK, and beyond. As my relationships with these amazing women developed, I naturally started helping them with their online presence and professional websites.
This was a complete game changer for me. Not only was it infinitely more fulfilling to work on website projects that aligned so specifically with my values, but my deep understanding of birth work gave me a confidence in my business that I'd never felt before. I truly felt I could finally offer something unique.
I know what you all do. I understand the life-changing (and often life-saving) impact you have on families. This makes it easy for me to guide you in communicating that truth on your doula website in a way that resonates with the families who need you most. Combined with helping you create something that visually reflects your authentic personality, we end up with websites that communicate exactly who you are to your clients.
And let's be honest - if someone's going to be naked and mooing around you sometime soon, they really need to know who you are first.
What You Can Expect from Your Doula Website
Your new website will begin serving your birth worker practice immediately:
🌙 Even one new aligned birth client covers your investment in the circle
🌙 Your professional website positions you as an expert, making it natural to charge your worth
🌙 You become discoverable when families search for doula services in your local area
🌙 You feel confident nurturing and updating your website as your practice evolves
🌙 Your authentic online presence attracts the families you're meant to serve
Program Details
Founding member investment: £1110
Payment option: 3 instalments of £370 (deposit now, then Oct 13 & Nov 13)
Time commitment: 4–8 hours weekly to absorb the lessons, implement the steps, and join our live calls. Some weeks (like copywriting) might ask a little more of you, but this is a focused, supportive container designed for launch in just 6 weeks.
Doula Website Circle vs DIY or Done-for-You
Building a professional doula website does require your time and creativity — but doing it alone often means:
⏳ Hours of searching and second-guessing yourself
⌛Feeling like you're spinning your wheels without gaining traction
Done-for-you doula websites can be beautiful but often miss your unique voice and cost £2500–£5000. You also might end up needing to outsource any small changes back to your web designer at significant cost or just decide to not bother updating it.
The Doula Website Circle offers something different:
✨ My professional guidance on your doula website at every stage
✨ Clear, gentle steps to follow — no tech
rabbit holes
✨ Feedback and encouragement from me and your fellow birth workers
A professional website you understand, can manage, and feel proud to share.
My Promise To You
I believe that when you show up with an open heart, engage with the material and trust the process, you'll have a professional, connection-focused website that truly represents your work. I'm committed to supporting you every step of the way - from our first call to yourlaunch day and beyond. Your success matters deeply to me.
Laura Hubbard
Ready to Build Your Professional Doula Website?
Spaces are limited to 10 UK birth workers to keep our circle intimate and supportive.
FAQs
-
Absolutely. One aligned client booking covers the cost of the circle. After that, every connection your site creates is pure gift — and it continues working for you day and night.
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Follow my step-by-step process and you'll end up with a website that feels authentically you, attracts families who align with your values, and positions you professionally in your area. Plus you'll have the confidence and know-how to update it yourself as your practice evolves.
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Plan for 4–8 hours weekly to absorb the lessons, implement what resonates, and join our calls. Some weeks may ask more of you, but you'll have lifetime access if you need to move more slowly.
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I hear you - between births, family, and everything else, it feels like there's never enough time. But that's exactly why this is a 6-week focused container. You're getting this done. The circle will keep you moving forward, and I'll be there to support you. You'll have lifetime access to everything, but we're launching your website in 6 weeks together.
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Yes! I break everything into gentle, manageable steps with templates to guide you. Plus, the early bird bonus includes technical setup to handle the trickiest parts for you. You'll never feel lost or overwhelmed.
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Yes — you have lifetime access, so you can return and refresh whenever you need, even years from now.