Give me 30 mins.

Grab a notebook and a cup of tea.

This free 30-minute (ok, 39 minute) training is a do-along: three short tasks that lay the foundations of your doula website, so you finish with real words ready for your page, not just notes.

We’ll walk through:

- How to find your homepage copy heading hiding in your own testimonials (one doula’s clients all said the same thing, and it became her headline)

- The “I can’t say that, can I?!” exercise for getting your personality onto the page - What to do if you’re worried that being specific will shrink your audience

- A simple way to map the journey from someone landing on your homepage to booking a call with you

There’s nothing technical here, no platforms or plugins. This is the groundwork that has to come first, before any building starts.

By the end, you’ll have a first draft of your homepage copy, a line that sounds properly like you and a clear plan for what goes where.

Plus, you get my free homepage copywriting template to fill in as you go, check it out here - make a copy and fill it in:

https://docs.google.com/document/d/1SXAG3GA0d7H4StoccrbuksQHF_EOc4K4/edit

ALSO apologies for the captions saying dealers all the time not doulas.

  • "It’s been challenging with so many different aspects of my business, to really hone in on the ones I want to promote. Laura really helped me to condense the different aspects of my offerings into easily digestible sections, and to understand how a client might read a site and what they are most likely to respond to or not"

    Harriet Symon - The Doula Website Circle Graduate

  • "It has really consolidated my experience and skills and put it down on 'paper' as a single idea or feeling. That's what I love - it feels satisfying and completing."

    Natalie Meddings